A Very Webbs Christmas

The Brief

Drive brand awareness and footfall to Webbs Christmas offering and showcase Webbs as a key retail destination to visit over the festive period.

The Results

The concept behind the video was to explore the vast spectrum of everything Webbs has to offer under one roof through its sights and sounds.  This was executed through a series of rhythmic short and long video shots to take the viewer on a journey through the store to build excitement about the complete Webbs Christmas experience. The end result is a stunning and emotive piece of video content that captures the uniqueness of a Very Webbs Christmas.

The video provided fantastic content for their Facebook campaign to help drive ticket sales for their events delivering the following results:

  • Reach: 76.01%
  • Post engagement: 45.51%
  • Ticket sales: 118.61%
  • Revenue generated via Facebook: 135.17

 

The video was part of an integrated campaign together with Google Ads, radio and print advertising.

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