When 90% of your audience is logged in online, 70% via mobile devices and all of whom frequent social media users the only way to really engage this digitally-savvy market is through a stand-out video campaign.
DID YOU KNOW:
One of our more recent video campaigns for client Kettler Garden Furniture delivered stand out brand awareness timed to peak season.
Our Idea
What better way to showcase Kettler’s award-winning furniture, BBQ and accessories this season than to host an Ashes themed garden party. With England and Australia in battle with bat and ball and the intense rivalry between the nations reaching fever-pitch, we brought in the best of both nations for a head-to-head BBQ-off.
Alec Stewart, who played for England from 1989 to 2003, and Aussie bowler Jeff Thomson – known widely as the fastest bowler in the world – didn’t mince words as the grills fired up, but who was going to be BBQ-master and who was going to be left stumped?
Each sportsman chose their own dish to prepare, with Stewart opting for a stacked burger, and Thomson choosing a traditional steak and prawn combo.
The pair’s efforts were overseen by professional chef Ashley Hatton, who holds the position of Head of Development at Michelin-starred Fat Duck Group. In the interest of fair play, the competitors were given identical charcoal BBQs – a Hub from Heston Blumenthal’s Everdure collection.
Whilst Alec and Jeff were experts with a bat and ball, with over 180 Test Match appearances between the pair, it was clear to see that they were out of their comfort zone and not wanting to let their country down. As we powered up the Fast Flame Ignition System™ on the HUB both Alec and Jeff were giving Ashley a grilling of their own to try and secure top BBQ cooking tips and gain an advantage ahead of the culinary clash.
Our approach
For maximum impact we developed a fully-integrated content strategy to run across owned, earned and paid platforms.
As a full service agency, we worked seamlessly between disciplines to make sure that all content delivered maximum reach and engagement. This included creating a series of insightful, SEO-optimised blogs for the Kettler website shared across our social channels. From there, people could get a whole range of bonus content including recipes, product details of the BBQs and garden furniture through a ‘get the look’ section and even some top tips on using your BBQ this summer!
The Results:
In tune with our target audience our topical Ashes campaign has been talked, tweeted and written about all season.
4 x National editorial hits and two national social media shout-outs with a combined online reach of: 3,140,614
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Find out how we can help you with a stand-out campaign by getting in touch, here.