Full-service marketing agency, Gough Bailey Wright (GBW) has added to its design portfolio with an exciting new client – South Staffordshire College.
The agency was appointed to develop a prospectus that would attract students and profile a wide range of courses following a competitive pitch.
An edgy, magazine style, based on in-depth research into the various types of literature consumed by teenagers, greatly impressed.
Jamie Smith, Director of Strategy & Infrastructure at South Staffordshire College, said:
“Every year more than 4,000 young people choose this college and our prospectus plays a big part in this. We’re always looking for something new and different; if it doesn’t make you go wow then it’s not worth doing. GBW really made an impact on me. The minute I saw their creative I knew I wanted it. It really suits the personality of South Staffs.”
He added: “The GBW team worked on a really tight deadline and with the minimum of fuss – we are delighted with the finished product.”
The 64-page 2015/16 prospectus, profiling a wide range of courses, was named The Book and designed with students in mind, ensuring they identified with its design and content.
Michelle Wright, GBW’s Creative Services Director, said:
“We’re so pleased with this piece of work, our creatives have excelled themselves. The Book is a perfect example of how to create literature for young people and I’m very proud of it. We work with a number of brands that target this age group and the key is identifying with them and ensuring the appropriate research is carried out before a design is developed.
South Staffordshire College is a great client win for us and gave our creative teams a perfect platform to engage and inspire in an imaginative and effective way.”
“Our creative and digital departments have grown significantly and our expanding client base is testament to the quality of our work and industry reputation.”