GBW’s Sea Life team Laura Quigley, Ali Barr and Michelle Simpson

Midlands’ full-service marketing agency, Gough Bailey Wright (GBW), has secured a prestigious six-month PR campaign with The National SEA LIFE Centre Birmingham after a competitive pitch, to promote the launch of the centre’s brand new attraction, Penguin Ice Adventure.
This intensive project for the centre, which is part of Merlin Entertainments, sees GBW developing and implementing a full national and regional PR and social media campaign, as well as planning and running VIP launch events as the attraction opens.
Sue Bailey, managing director of Gough Bailey Wright, said: “We are very proud to have secured such a prominent and exciting project for such a well-known attraction. Our PR team put together an extensive and creative pitch to promote Penguin Ice Adventure, which grabbed the attention of the team at The National SEA LIFE Centre Birmingham. Winning this project is a testament to our ability to work with high profile, national clients.”
Pollyanna Haigh, Marketing Manager at The National SEA LIFE Centre, said: “We were looking for an agency that were as excited and passionate about Penguin Ice Adventure as we are. Gough Bailey Wright came to us with some really original and imaginative ideas and, having built an immediate rapport with the team, we knew they were the right choice to support us in promoting the most exciting attraction the centre has seen in recent years.
“It was also essential to find an agency that were discreet and confidential, as we had to ensure the attraction was kept under wraps. We placed our trust in GBW who filled us with confidence and ensured that nothing was leaked until we were ready to shout about it.”
Sue concludes: “The team is now working hard pulling all of the final elements of the campaign together before the official opening this Easter.”
The chill of the Antarctic will be heading to The National SEA LIFE Centre Birmingham this Easter, when it welcomes its newest residents. The all new Penguin Ice Adventure will take visitors on an expedition into the rarely seen Antarctic landscape, with multiple viewing platforms that will allow guests to watch the cheeky Gentoo penguins swim, slide, dive and play in their brand new home.