We are delighted to announce that we’ve been appointed by North Yorkshire Moors Railway (NYMR) to carry out its PR and marketing strategy, increasing brand awareness for its 2016 season.
We will provide the heritage railway with targeted campaigns across regional and national media, highlighting the various events NYMR welcomes to its tracks this year.
The NYMR is one of the world’s most popular heritage railways, running between Pickering and Whitby. It attracts nearly 350,000 visitors each year, making it one of the world’s most popular steam railways. We kicked off the campaign by welcoming Flying Scotsman to the NYMR tracks, ensuring regional and national coverage across all media.
Other events at the NYMR this year include spring and autumn steam galas, sixties and seventies themed weekends and classic car shows.
Laura Strangeway, Head of Marketing at NYMR comments: “With Flying Scotsman visiting our railway this spring, this year has all the hallmarks of being our best year so far! That’s why I’m very happy to have such an experienced agency as Gough Bailey Wright on board to support us with our ongoing PR and marketing strategy.”
Sue Bailey, Managing Director comments: “It’s brilliant to see yet another high-class attraction on our books. The North Yorkshire Moors Railway is a truly spectacular attraction in the most beautiful setting, and I couldn’t be more proud to announce them as our new client.”