Gough Bailey Wright supports the IPA’s industry-wide ‘open day’ Advertising Unlocked

As the world of Advertising invites schools and colleges across the UK to the only industry-wide ‘Open Day’ on Friday 27th September, Gough Bailey Wright opened its doors to 25 local sixth formers looking for post-education career inspiration.

For the second year running, we hosted students from Waseley Hills High School, as well as newbies Trinity High School and Sixth Form Centre, who were welcomed into the agency with open arms and fully immersed into the PR, creative and digital mix.

The group was introduced to the world of marketing by some of our youngest team members: Bethan Dutton, Junior Designer; Tom Robbins, Junior Developer; and Paige Dawson, PR and Social Media Executive. Each explained their job roles and how they got into marketing, before revealing how campaigns are created and developed and what’s involved at every stage of the process.

Students were then asked to complete a quick ‘who do you think you are?’ questionnaire to determine if they were more artistic, conceptual, analytical or organised, before being put into groups to develop a no limits marketing presentation for a mock Christmas promotion.

Michelle Wright, Company Director at Gough Bailey Wright and IPA Chair for England, said: “We’re so pleased to be part of Advertising Unlocked for the second year running, and were delighted when Waseley Hills High School asked to come again!

“It’s really valuable to be able to demonstrate the career opportunities that the advertising industry can offer. Whether your strengths lie in art, science and technology or humanities, our industry has opportunities for everyone and we’ve been able to show a world of possibilities to a really enthusiastic and capable group of students.

“They’ve also shown us how no limits thinking can generate some truly inspiring ideas and we’ve been really impressed by their presentations.”

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