Gough Bailey Wright is celebrating a new business win after being appointed by Ateronon, a one-a-day naturally-sourced food supplement for people with concerns about their health or high cholesterol levels.
The midlands-based, full-service marketing agency will help increase awareness and drive sales of Ateronon by providing PR, social media, digital and creative services.
Dubbed the “˜Tomato Pill’ by the media, Ateronon contains Lycopene as its key ingredient, found in tomatoes and red fruit, which helps to prevent high cholesterol and a build up of plaque in the arteries. Owned by CamNutra Ltd., the pill is available over the counter at Boots and other pharmacies for just £1 a day.
Ateronon is the latest client to join Gough Bailey Wright’s expanding portfolio and the business win has come at a time when the agency is celebrating a Birmingham Post Business Awards nomination for Best Marketing and Creative Communications Company and three nominations at the CIPR PRide Awards.
In addition to public relations, social media and creative services, the agency’s expanding digital department will provide SEO and PPC, as well as rebuilding the Ateronon website.
Managing director, Sue Bailey, comments, “We’re delighted to be providing such a wide range of marketing services to Ateronon, a very exciting account that we have won upon recommendation.
“The business win, and the agency’s ongoing growth and success, is a testament to our passion and dedication, and our determination to offer an unrivalled service throughout the region and beyond.”
Chris Meaney, Business Development Manager at Ateronon said: “We’re delighted to appoint Gough Bailey Wright. We were highly impressed by the full range of services they could offer us and we have confidence that they will achieve excellent results for us.”