It pays for charities to embrace digital


Digital marketing is now a fundamental communications method for charities and Not-for-Profit organisations (NfPs). The Charity Digital Skills Report 2018 has highlighted 48% of UK charities are concerned that they don’t have the right skills to implement digital marketing themselves, whilst an increasing number of charities (26%, up from 25% in 2017) are finding it hard to attract or retain the right digital talent. As a result, many have found a solution in outsourcing digital marketing.


As experts in its field, GBW’s established digital department is proud to offer a cost-effective solution to charities of all sizes. Adopting commercially focused KPIs to generate measurable results, GBW helps charities to attract new audiences, improve user reach and engagement across social media, convert website traffic into donations and increase brand loyalty.


A good website is a vital communications tool for any charity and as part of a well-thought out communications strategy it will inspire and engage people, raise funds, provoke discussion and explain the benefits and use of services provided through fundraising. Earlier this year, GBW was appointed by a national blood cancer support charity to build a new website with an integrated donations portal and events calendar, providing patients and healthcare professionals with easy to access information. As a result, a completely new and responsive, mobile-first website was designed which has seen the overall speed of the site improve, an increase in user engagement and excellent feedback, both internally and externally.


GBW Digital Director, Adnan Khan, said: “There are many challenges facing charities in progressing with digital and maximising results. Lack of funding has risen to the top of the table as the biggest barrier at 58%, though there are resources available. 95% of UK charities are unaware of the Google grant which provides up to $10,000 to charities that meet their criteria.   As specialists in digital marketing for NfPs and charities, GBW has helped a number of organisations with the setup and helped process the grant application.

“We want our clients to have confidence in us and rest assured that we keep up to speed with the latest design trends and developments. As a Google Partner and a Bing Ads Accredited Professional Agency, we work to a very high standard of website design and build to ensure our websites look great, are easy to navigate and are secure.


“With a wealth of experience spanning SEO, PPC, social media advertising and web development, our results speak for themselves. From delivering a PPC campaign for a popular UK-based leisure attraction that generated a 201% increase to the website and a 90% increase in online ticket sales, to a social media advertising campaign for a national charity that achieved engagement figures of over seven million impressions and almost one million video views, we can deliver highly targeted campaigns with a measurable return on investment.”


The agency serves clients, charities and NfPs throughout the UK and offers businesses across the Midlands the benefit of unrivalled regional expertise. GBW’s services are driven by its core values of creativity, integrity and passion – values that have helped the agency rack up 19 industry awards in the last seven years.


For charities and NfPs looking for digital marketing assistance, the innovative team at GBW has the solution. For further information and to find out how Gough Bailey Wright can help you, visit or call 01527 579555.