Bromsgrove-based marketing agency, Gough Bailey Wright (GBW), is celebrating its success as one of the big winners at this year’s prestigious CIPR Midlands PRide Awards.
The full-service consultancy won an array of accolades, dominating the glittering event that was attended by over 300 leading public relations professionals.
It scooped Gold Awards for Best Public Affairs Campaign and Best Low Budget PR Campaign, and Silver Awards for Best Event and Best Use of Photography.
Judges were impressed with the stand-out work of GBW’s specialist Community & Public Affairs team as they delivered a highly-successful Public Affairs Campaign. Politicians, stakeholders and local residents were engaged, informed and liaised with throughout the sensitive demolition of Leicester’s Belgrave Flyover.
The PR team also won Gold for Best Low Budget PR Campaign, as it launched the National SEA LIFE Centre’s Penguin Ice Adventure. The campaign resulted in 224 pieces of media coverage, including national, consumer, trade, television and radio, as well as the Centre enjoying its busiest Easter since opening.
A Silver Award was given for Best Event as GBW held two world record attempts for the Largest Gathering of People Wearing Onesies and The Longest Scream By A Crowd at Drayton Manor Theme Park, a retained client for more than 15 years. The consultancy also scooped Silver for Best Use of Photography for its work with the NFU and the delivery of an iconic picture campaign raising awareness of just how much fantastic produce is grown in this country.
Sue Bailey, GBW’s Managing Director, said: “It is an honour to be recognised once again by the PR industry’s chartered body. We are absolutely delighted to be such big winners on the night, walking away with an outstanding four awards.
“As a full-service agency, GBW offers all of the key marketing disciplines under one roof and our specialist teams work tirelessly to ensure that client expectations are always exceeded. “These award wins are a credit to the agency and a credit to the creative, hard-working account handlers who always go the extra mile.”
The black tie event, hosted by Sky News’ Lisa Dowd and Tom Parmenter, took place at the Ricoh Arena on Friday 14th November.
Lisa Jones, Chair of CIPR Midlands, said: “Winning a CIPR Award is a massive achievement which rewards individuals and organisations who are committed to best practice and recognises the professional and accountable way in which public relations is being delivered across the Midlands.”