Midlands-based marketing agency, Gough Bailey Wright, is supporting Severn Lamb, Alcester’s historic, family-run people mover manufacturer, with its global sales drive.
Severn Lamb designs and manufactures all types of people movers, including tracked rail trains, trackless road trains, trams, trolleys and period replicas, which are predominately used in the world-wide leisure industry. Seven Lamb also offers a full service engineering division.
Gough Bailey Wright’s creative division has developed a new comprehensive brochure, which will be distributed by Severn Lamb to prospective customers. The brochure has been created to reflect the modern, forward-thinking ethos of Severn Lamb. It has been designed to effectively incorporate two brochures into one, with a unique “˜flipped’ design to showcase the company’s engineering services and People Movers division.
In addition to the creation of the brochure, Gough Bailey Wright has also redesigned Severn Lamb’s exhibition shell scheme to mirror the new creative design, ensuring brand consistency across all outlets.
Future plans to further develop the Severn Lamb brand include a new website and bespoke stands for exhibition attendance. The new website, which will offer better user experience, is currently being designed and built by Gough Bailey Wright’s digital division, with a planned launch scheduled for the autumn.
Also, Gough Bailey Wright will be supporting Severn Lamb’s attendance at the International Association of Amusement Parks and Attractions (IAAPA) expo in Orlando, Florida, in November of this year, with a bespoke exhibition stand.
Michelle Wright, Client Services Director at Gough Bailey Wright, said: “Our creative team has done a fantastic job for Severn Lamb. Working closely with the client, they’ve made real progress in the development of its brand and we look forward to the upcoming projects.
Patrick Severn Lamb, managing director of Severn Lamb, said: “Gough Bailey Wright has done a tremendous job. The updated marketing literature, along with the new website and exhibition shell scheme, will certainly aid our ambitious global sales drive.
“As a family run business we’re deeply proud of our links to the region. We manufacture all of our products here in the Midlands so our global success is a strong advert for manufacturing both for the Midlands and the UK as a whole.”