Midlands marketing agency, Gough Bailey Wright (GBW), is celebrating a mouth-watering new client win, Bobby’s Foods, which supplies innovative and novelty snacks, confectionery, drinks and cakes to around 19,000 independent stores nationwide.
The full service programme includes interacting and engaging with consumers via various social media platforms, such as Facebook and Twitter, as well as raising its profile to its independent retailer customers through a programme of business to business targeted activity.
Chris Smith, marketing executive from Bobby’s Foods, said: “Earlier this year we decided to embark on our biggest ever marketing initiative to enhance our profile amongst retailers and consumers, so we needed the support of an agency with the experience and reputation for delivering results. After a competitive pitch, we selected Gough Bailey Wright. They are a perfect fit for us and the experienced team fully understand our ethos and objectives and will be helping us take our brand to the masses.”
Michelle Wright, client services director at GBW, added: “We’re really excited to have won this account. Like us, Bobby’s is a proudly independent Worcestershire-based company operating on a national level. Obviously, to fully understand the needs of this new client meant sampling its tasty products. It’s a tough job, but someone has to do it!”