Did you know that the average person scrolls the height of Big Ben twice a day on their phone or tablet? That’s almost 200m, every single day! Crazy, right? Well not really when you think about it, the amount that you can do on social media is growing at a rapid rate, and plus, all your friends and family are on there so why would you want to miss out?
A fascinating article from Brandwatch revealed that over half of the world’s 7.6 billion population are internet users, almost three quarters of those people have a social media account – over five to be exact, which we spend around 116 minutes, almost two hours a day, using.
But here’s the amazing thing from a business point of view, 91% of retail brands use two or more social media channels and 81% of small and medium businesses use some kind of social platform. So, with the world welcoming a new social media user every 15 seconds, your customers are without doubt on these platforms and are waiting to be spoken to, even if they don’t know it yet!
Here at GBW we’ve achieved real success for our clients in leveraging social media as a key component of their advertising strategy. The number one rule with social media is to know your audience, and to make sure your content is interesting as they can lose interest really quickly. Also, it pays to invest in professional help to ensure you get the best results, for example, take Facebook, if you choose to post organic content only, the social media giant’s latest algorithm, means if you have a following of over 500,000, as little as 2% could potentially see your posts, unless you are smart, and that’s where we come in!
If you’re interested in finding out how social media can work in the most effective way for your business, then please don’t hesitate to give us a call on 01527 579555, we’d be happy to help.