GBW were contacted for emergency communications for Bowmer & Kirkland during the later phases of construction to support with community engagement and relieve pressure on the site team as deadlines mounted and working hours increased, with vital highways works taking place at night to avoid peak time congestion.
GBW quickly generated a communications strategy to proactively inform all neighbours and stakeholders of working requirements on an almost daily basis, as well as launching and managing a community Freephone. We created a process of content production, approvals, and delivery that allowed the site management team to focus on the works and get the job done.
By taking over communications, we were able to better inform the community and deal with issues on behalf of the client, preventing escalation and further disruption to the construction programme. Our work protected both Bowmer & Kirkland and the end users, John Lewis and Waitrose, which opened on time to a positive reception.