Full steam ahead for North Yorkshire Moors Railway

The Brief

Drive awareness and footfall for the North Yorkshire Moors Railway’s Passenger Service 2017 launch event to go for it families (0-12yrs) and empty-nest adventurers across Yorkshire.

Our Response

We challenged traditional perceptions of graffiti, as street art often found in railway stations to secure permissions from English Heritage to create an iconic illustration of NYMR’s guest locomotive the Royal Scot on the city walls, perfectly positioned in the centre of York next to the Art Gallery.

The Results

We reached 2,628,053 people nationwide, with coverage including the front page of the Yorkshire Post, BBC Radio York, Minster FM, York Press and Heritage Railway magazine

Passenger Services up 16% YoY.

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