Garden Store: Google Shopping Campaign

The Brief

The Brief

 

  • To drive online sales
  • To boost overall ROI
  • To increase product Search impression on the AdWords Search and Display networks

Our Response

Our Response

Google Shopping:

  • We developed a digital marketing strategy to improve the campaign’s overall search impression share
  • We analysed and maintained product feeds to a very high standard
  • We carried out intensive, ongoing campaign optimisation

The Results

Results

Google Shopping Year-on-Year comparison:

  • 116% increase in overall users to the website
  • 102% increase in website purchases
  • 99% increase in revenue
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