Garden Store: Google Shopping Campaign

The Brief

To drive online sales, boost overall ROI and increase product Search impression on the AdWords Search and Display networks.

The Results

Google Shopping Year-on-Year comparison:

• 116% increase in overall users to the website
• 102% increase in website purchases
• 99% increase in revenue

Google Shopping:

• We developed a digital marketing strategy to improve the campaign’s overall search impression share
• We analysed and maintained product feeds to a very high standard
• We carried out intensive, ongoing campaign optimisation