Garden Store: Google Shopping Campaign

The Brief

To drive online sales, boost overall ROI and increase product Search impression on the AdWords Search and Display networks.

The Results

Google Shopping Year-on-Year comparison:

  • 116% increase in overall users to the website
  • 102% increase in website purchases
  • 99% increase in revenue

Google Shopping:

  • We developed a digital marketing strategy to improve the campaign’s overall search impression share
  • We analysed and maintained product feeds to a very high standard
  • We carried out intensive, ongoing campaign optimisation
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