To develop a market-leading, integrated communications plan to promote Harris Brushes products with activity from March 2018.
We commissioned a survey to uncover different characteristics and personalities of DIY-ers.
We designed a Facebook Quiz for a consumer to engage with our findings and determine their type.
We created the harrisbrushes.com/what-is-your-diy-personality/ blog with top tips and links to helpful videos, whatever your decorating style!
National media coverage revealing DIY personality types and Harris’s top tips to help each type achieve a successful finish – Reach in excess of 979,751 secured from PR success in titles including the Mail on Sunday, The Mirror, The People, Real Homes, and House Beautiful
Digital Influencer programme of coverage with top DIY-focused bloggers.