Hiking Up HF Holidays’ Media Presence
1. Position HF Holidays as a leading provider of inspiring and sociable, walking and activity holidays
2. Reach and excite a new generation of guests
3. Encourage bookings across the UK, Europe and Worldwide
Our targeted PR activity spans media briefings and events, SEO-optimised news stories, holiday reviews, a blogger ambassador programme and a market-leading walking report.
All of our objectives were reached, and we exceeded all expectations. HF Holidays has gained 450 pieces of print and online coverage during our campaign reaching 182,306,105.
- HF Holidays named the best walking holiday provider in The Guardian’s Top Ten
- HF Holidays featured in the Sunday Times Top 100 list
- Coverage of HF Holidays Black Friday News in The Telegraph and The Independent drove the most online bookings in a single day in the company’s history.