Hiking Up HF Holidays’ Media Presence

The Brief

1. Position HF Holidays as a leading provider of inspiring and sociable, walking and activity holidays

2. Reach and excite a new generation of guests

3. Encourage bookings across the UK, Europe and Worldwide

Our Response

Our targeted PR activity spans media briefings and events, SEO-optimised news stories, holiday reviews, a blogger ambassador programme and a market-leading walking report.

The Results

All of our objectives were reached, and we exceeded all expectations. HF Holidays has gained 450 pieces of print and online coverage during our campaign reaching 182,306,105.

Highlights include:

  • HF Holidays named the best walking holiday provider in The Guardian’s Top Ten
  • HF Holidays featured in the Sunday Times Top 100 list
  • Coverage of HF Holidays Black Friday News in The Telegraph and The Independent drove the most online bookings in a single day in the company’s history.
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