1. A proactive press office profiling key products to media and bloggers
2. Aligned social media schedule to include Facebook, Instagram and Twitter
3. A creative campaign to build brand awareness at peak season – DIY Personality:
National media coverage revealing DIY personality types and Harris’s top tips to help each type achieve a successful finish – Reach in excess of 979,751 secured from PR success in titles including the Mail on Sunday, The Mirror, The People, Real Homes and House Beautiful
Digital Influencer programme of coverage with top DIY-focused bloggers.