LG Harris Upcycling

The Brief

Launch Harris Upcycling Kit to consumers timed to the summer holidays through a creative social media and PR campaign that drives sales of the first 10,000 products in independent stores nationwide.

The Results

We recommended creating a compelling consumer proposition that engaged and inspired our audience across social media and PR platforms: Event management, Media Relations and Social media.
More than 20 positive LG Harris articles in target media including Yahoo, House Beautiful, Period Living and Homestyle reaching 913,316 potential customers.

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