LG Harris Upcycling

The Brief

Launch Harris Upcycling Kit to consumers timed to the summer holidays through a creative social media and PR campaign that drives sales of the first 10,000 products in independent stores nationwide.

Our Response

We recommended creating a compelling consumer proposition that engaged and inspired our audience across social media and PR platforms:  Event management, Media relations and Social media

 

The Results

More than 20 positive LG Harris articles in target media including Yahoo, House Beautiful, Period Living and Homestyle reaching 913,316 potential customers.

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