On Track for Fundraising Success

The Brief

Promote North Yorkshire Moors Railway as a one-of-a-kind, must do experience and one of the world’s greatest heritage railways, to go for it families (0-12yrs) with a secondary audience of empty-nest adventurers.

Our Response

Press Office

  • Hit the railway’s core audience through a consistent pre-planned press office programme designed to build brand engagement

Creative Campaigns

  • Implement creative campaigns to raise awareness and drive footfall to key events

The Results

  • We reached 14,767,243 people nationwide, with coverage including the front page of the Yorkshire Post, Daily Mail, Independent, and the Guardian
  • Raised £280,000 for Yorkshire’s Magnificent Journey Appeal, which is on track for £2.5m in five years
  • Passenger Services up 16% YoY. With a highlight being 60,000 tickets sold in a day following the launch of Santa Specials
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