Promote North Yorkshire Moors Railway as a one-of-a-kind, must do experience and one of the world’s greatest heritage railways, to go for it families (0-12yrs) with a secondary audience of empty-nest adventurers.
Hit the railway’s core audience through a consistent pre-planned press office programme designed to build brand engagement
Implement creative campaigns to raise awareness and drive footfall to key events
We reached 14,767,243 people nationwide, with coverage including the front page of the Yorkshire Post, Daily Mail, Independent, and the Guardian
Raised £280,000 for Yorkshire’s Magnificent Journey Appeal, which is on track for £2.5m in five years
Passenger Services up 16% YoY. With a highlight being 60,000 tickets sold in a day following the launch of Santa Specials