Planning Permission for a New Retail Park in Bridgnorth for Ziran Land

The Brief

Ziran Land approached us to manage a public consultation exercise for a new retail park in Bridgnorth town centre, which quickly became controversial due to a perceived impact on parking.

Our Response

We delivered community engagement and public affairs, delivering the full scope of design, digital and PR services to carry out a public exhibition.

The Results

Despite a well-organised opposition group in the form of the local Chamber of Commerce, a local petition and a planning inquiry, we were able to help the client secure ultimate permission for the development, which is due to be delivered from 2019.

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