Merlin tasked us with promoting its January Sale – a short-term offer of £99 each for their annual passes – with a fun, quirky, creative campaign that would engage parent purchasers, raising the profile of the pass, its benefits, and the January sale price.
With a limited budget of £4,000, we commissioned a national survey as the basis for a consumer trends news story focused on positioning the Merlin Annual Pass as the ultimate antidote to Grumpy Dads!
We achieved 179 pieces of positive media coverage including a mention by Martin Lewis on ITV’s This Morning’s Money Saving Expert segment.