Twycross Zoo: AdWords Search & Display advertising campaign

The Brief

As part of a multi-million pound investment, a new habitat for the zoo’s iconic chimpanzees was created in 2018. We were tasked to promote the hotly anticipated visitor attraction.

Our Response

We split the objectives and prioritised platforms and tactics to deliver an increase in brand awareness, footfall, online ticket sales and website traffic.

The Results

Through the successful implementation of our digital marketing campaign, we generated a 77% increase in overall users to the website, delivering an astounding 201% increase to the website and a 90% increase in online ticket sales.

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