As part of a multi-million pound investment, a new habitat for the zoo’s iconic chimpanzees was created in 2018. We were tasked to promote the hotly anticipated visitor attraction using AdWords for Twycross Zoo.
We optimised AdWords for Twycross Zoo and split the objectives and prioritised platforms and tactics to deliver an increase in brand awareness, footfall, online ticket sales and website traffic.
Through the successful implementation of our digital marketing campaign, we generated a 77% increase in overall users to the website, delivering an astounding 201% increase to the website and a 90% increase in online ticket sales.
