Twycross Zoo Elephants on the Move

The Brief

Raise brand awareness and footfall, encouraging people to follow their heart to Twycross Zoo this summer.

The Results

We secured a prime-time national broadcast opportunity profiling the Leicestershire-based conservation charity. Overseeing consistent brand messaging and sentiment across earned, owned and paid platforms timed to the programme’s air date on 23rd July 2018.

BBC’s The One Show “˜Elephants on the Move’ episode delivered:

• Over 3,000,000 viewers – the most watched episode of the entire series
• TV Times feature
• Extensive editorial coverage across national and regional drive time media
• BBC Newsround feature

Digital marketing and footfall focused PR tactics delivered a record-breaking month with website traffic up by 59% YoY

Website purchases increased by 142.38% MoM

E-Commerce recorded £207, 506.54 of sales