The Brief
Raise brand awareness and footfall, encouraging people to follow their heart to Twycross Zoo this summer.
Our Response
We secured a prime-time national broadcast opportunity profiling the Leicestershire-based conservation charity. Overseeing consistent brand messaging and sentiment across earned, owned and paid platforms timed to the programme’s air date on 23rd July 2018.
The Results
BBC’s The One Show ‘Elephants on the Move’ episode delivered:
Digital marketing and footfall focused PR tactics delivered a record-breaking month with website traffic up by 59% YoY
Website purchases increased by 142.38% MoM
E-Commerce recorded £207, 506.54 of sales