Twycross Zoo Elephants on the Move

The Brief

Raise brand awareness and footfall, encouraging people to follow their heart to Twycross Zoo this summer.

Our Response

We secured a prime-time national broadcast opportunity profiling the Leicestershire-based conservation charity. Overseeing consistent brand messaging and sentiment across earned, owned and paid platforms timed to the programme’s air date on 23rd July 2018.

The Results

BBC’s The One Show ‘Elephants on the Move’ episode delivered:

  • Over 3,000,000 viewers – the most watched episode of the entire series
  • TV Times feature
  • Extensive editorial coverage across national and regional drive time media
  • BBC Newsround feature

Digital marketing and footfall focused PR tactics delivered a record-breaking month with website traffic up by 59% YoY

Website purchases increased by 142.38% MoM

E-Commerce recorded £207, 506.54 of sales

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