Webbs Festival of Summer Facebook Campaign

The Brief

Raise local awareness of this annual event through Facebook & Instagram, whilst driving online ticket sales. We developed a marketing strategy based on the client’s objectives & previous campaign results. Using different ad formats and targeting parameters, we were able to get in front of a very specific audience whilst directing new and existing followers to the Webbs website.

The Results

Following the successful implementation of our Facebook campaign, we saw a significant increase in the reach for Webbs’ potential customers, which in return, saw the Webbs website traffic increase by 329%. With a 10% rise in ticket sales compared to the previous year, we achieved an overall ROI of 573.49%.

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