Gorcott Hall

How We Increased Gorcott Hall’s Conversion Rate by 783% While Cutting Costs by 70%

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Commercial challenge

Gorcott Hall faced the challenge of securing 50 wedding bookings for 2025 without relying on costly, overcrowded platforms like Bridebook. They needed a more affordable way to increase visibility, attract qualified leads, and turn enquiries into bookings in an intensely competitive wedding market.

We developed a tailored strategy that not only boosted their online presence but also delivered consistent, high-quality leads. By focusing on targeted marketing and personalised outreach, Gorcott Hall achieved their booking goals without the heavy costs of traditional platforms, proving that a strategic, cost-effective approach can drive real results in a crowded space.

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Human Approach

We crafted a strategy designed to maximise organic engagement and optimise paid advertising efforts. This allowed Gorcott Hall to reach the right audience and drive conversions - without the hefty price tag of third-party platforms.

Organic Social Media - With a bit of added sparkle - We crafted captivating content that highlighted Gorcott Hall’s distinctive charm, featuring breathtaking photography, glowing testimonials, and beautifully styled shots from previous weddings.

To amplify the excitement, we curated vibrant Instagram Stories and posts that not only showcased the venue’s magic but also captured the hearts of couples dreaming of their perfect day. Each post made Gorcott Hall stand out, ensuring it stayed top-of-mind for those planning their special occasion.

Search Ad Strategy - We strategically shifted the budget from Meta ads to Google Search Ads, zeroing in on high-intent search terms that couples use when actively searching for their dream wedding venue.

By refining our approach with negative keywords, we minimised wasted clicks and ensured the ads were seen by the right audience. On top of that, we elevated the ad copy to boost relevance and engagement, creating a more powerful connection with potential clients and driving stronger results.

Landing Page Optimisation - We recommended essential enhancements to the landing page, such as incorporating clear capacity details and more compelling calls to action. These changes elevated the user experience, making it easier for couples to find the information they needed, and ultimately led to higher conversion rates.

Targeted A/B Testing & Remarketing - We conducted A/B testing using affluent postcode data to fine-tune ad targeting, ensuring our campaigns reached the right audience and boosted their effectiveness.

Additionally, we launched remarketing ads to reconnect with visitors who hadn’t booked right away, keeping Gorcott Hall front and centre in their minds, and gently encouraging them back to secure their wedding date.

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The Results

Gorcott Hall hit their target of 50 weddings faster than expected, all without the need for expensive platforms like Bridebook. This success came from a tailored, data-driven strategy that not only boosted their visibility but also addressed their need for a cost-effective solution. By focusing on their specific challenges and refining every step of the process, we helped them achieve their goals while keeping costs under control in a competitive market.

Conversion Rate: Increased from 1.17% to 10.34%

Cost per Conversion: Decreased from £29.96 to £9.12

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