"Most ask, 'What'll change in the next decade?' Rarely do they ask, 'What'll stay the same?' That's the key question. In business, bank on the constants. In retail, customers always want lower prices, fast delivery, and variety. It's unthinkable to hear someone say, 'I wish Amazon was pricier and slower.' Focusing on these enduring needs is a long-term win. When you know something is true for the long haul, invest in it fully."
– Jeff Bezos 

We were founded in 1936, what’s been constant in our business is the need to solve client commercial problems using a combination of great thinking, engaging creativity & innovative technology. The technology is always evolving, but what is true for the long haul is understanding what drives human behaviour.

We believe in a simple set of three values that drive how we act with each other and clients every single day. These values drive our culture. 

1. Embrace change: Be resilient, flexible and adaptable.  It’s what has made humanity thrive and is great for businesses success.

2. Be infectious: Human energy is infectious. Catch it and spread it. Be a radiator and not a drain to all around you.
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3. Do it right: Measuring twice and only cutting once saves us and our clients time and money. It also guides us to act with integrity at all times.